PROFILE

Meet the company that is transforming the gig economy. Built by gig-workers for gig-workers.

Let’s learn more about GIGAMATIC from the perspective of CEO and Founder Mathew Graham.

What is GIGAMATIC?

We are a platform for gig workers and contractors that helps them manage their banking, insurance, and taxes.

Using AI and Machine Learning, we match users to a marketplace of products for their financial and insurance needs.

What was the insight and inspiration behind this idea?

I delivered pizza and worked temporary jobs for years before I went to school. After I graduated, I began working as a contractor in the IT industry. To my dismay, it was exactly the same sort of temporary employment as in my earlier days. I couldn’t get a mortgage and couldn’t afford the big health insurance plans. I had enough. I was tired of being treated this way. I thought about all of the other people who were in the same scenario, and I had to do something.

The economy is changing, with more and more people getting laid off and turning to the gig economy as a means to an end. And no one seems to care about the gig workers and contractors, except us. We are going to change the future of the gig economy.

How has it been received?

We’ve gotten tons of great feedback and encouragement. The secret isn’t a secret at all, gig-workers and contractors are grossly underrepresented. And quite simply, we care. If you want to create a startup successfully, find a problem you are passionate about solving.

That’s us, we fell in love with the problem.

What has been the biggest challenge you faced on your journey?

The hardest thing has been trying to build a startup in the middle of a pandemic and then the downward slide of tech valuations that happened over the last few years. It seemed like everything was stacking up against us. The funding appetite for early-stage startups was zeroed, and no one would talk to us. It’s still not super founder-friendly out there, but the market is starting to recover. We went ahead and built our MVP on our own dime, nobody would talk to us if we didn’t. So now we have a product in the market, running a pilot here in Toronto before we launch in the U.S.

One of the hardest things we found was that people recognized the merit of our idea, but we were ‘too early’ for them.

What other Canadian companies in your market do you admire?

League - transforming the consumer experience in healthcare

Borrowell - an easier way to reach your financial goals

Nest Wealth - providing access to a better financial future

ODAIA - using AI to help commercial teams spend less time analyzing data and more time engaging with the right customers

Learn more about GIGAMATIC and what’s to come here

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