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Jessie Behan, Co-Founder and President at AuxMode, a tech startup in Toronto, spoke at a past TechTO to share her journey of transitioning from a corporate sales career into startup operations at AuxMode, a company that helps YouTube content creators monetize and protect their intellectual property.

Jessie also discusses the challenges of scaling a bootstrapped company with minimal infrastructure and how she played a critical role in building more efficient processes.

Despite the risks and lack of structure, she emphasizes the importance of foundation-building, collaboration, and process optimization in scaling the company. Jessie also reflects on balancing personal life with business, especially working alongside her husband, the founder.

Main Takeaways for Founders and Tech Professionals

Foundation Before Scaling: Jessie highlights the need for a solid infrastructure before attempting to scale. Without streamlined processes, growth can become inefficient and hinder long-term success.

Time Management & Automation: By automating accounting and reporting processes, AuxMode significantly reduced manual tasks, freeing up time for higher-value work. Automation is key to reducing inefficiencies and scaling smoothly.

Complementary Skill Sets: Jessie and her husband complemented each other's skills, with her background in sales and operations and his expertise in tech and entrepreneurship. Successful startups benefit from diverse but complementary skill sets within the leadership team.

Bootstrapping Comes with Challenges: Jessie describes the realities of running a lean startup, including hiring part-time, young staff and relying on personal networks for resources. Bootstrapping requires creativity and adaptability.

Strategic Prioritization: In scaling AuxMode, Jessie and her team focused on prioritizing the biggest time wasters first, which allowed them to focus on impactful areas such as accounting and client onboarding processes.

Balancing Personal Life and Business: Working closely with her spouse presented unique challenges, but their partnership and trust in each other’s abilities were essential in maintaining balance and driving the business forward.

For founders and tech professionals, Jessie's experience underscores the importance of building a strong operational foundation early, leveraging automation, and the value of complementary partnerships in driving startup success.

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Learn all about The Journey of Leadership: How CEOs Learn to Lead from the Inside Out 

Join in person at Rotman on October 10, or attend virtually so you can catch all the conversations and discussions in real time.

Speakers:

Mark Fields, Former President and Chief Executive Officer, Ford Motor Company; Contributor
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Moderator:

Walid Hejazi, Professor, Rotman School of Management

The TechTO community can get tickets for FREE using the code TECHTO at checkout

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