October 2, 2024: The importance of storytelling 📚

REWIND

For today’s rewind, we look back at a relevant discussion that still remains a key component of a Founders marketing strategy to this day.

Mark Evans, an entrepreneur, marketer and strategic thinker joined a past TechTO event to share with our community, the importance of storytelling, especially for a Founder.

This conversation is more relevant than ever, as it provides key insights into the importance of storytelling, and creating product market fit, especially when it comes to the early stages of product development and strategy.

Key takeaways for Founders and the Community

Storytelling's Impact: Effective storytelling is memorable and engaging. Entrepreneurs, however, often struggle with it because they focus too much on their product and don't understand their customers' needs well enough.

Customer-Centric Stories: Instead of focusing on features, startups should highlight the experiences their products deliver, similar to companies like Airbnb and GoPro, which sell experiences rather than just products.

Storytelling as a Mindset: Founders should adopt a journalist-like mindset, constantly seeking ideas from everyday interactions and creating stories that resonate with their audience by engaging, educating, or entertaining them.

Practical Challenge: The speaker challenges the audience to brainstorm storytelling ideas over the next week, filtering them for audience engagement potential.

For the tech community, this underscores that storytelling isn’t just a marketing tactic—it's a critical approach to connect with customers, differentiate a brand, and make a lasting impact.

Like what you hear? Don’t forget to like and subscribe to our YouTube channel so you never miss conversations like this

UPCOMING EVENTS

Find your next gig, learn about the next big companies in tech, and meet the leaders who will inspire your next move — all at TechTO 🚀

More Details:

WHEN: October 3, 2024 from 6-9pm ET

WHERE: OneEleven Accelerator (325 Front St. W, 4th Floor)

Looking to expand your horizons when it comes to your job search? We are partnering with Calgary EcDev to bring you the top FinTech leaders and startups hiring in the Calgary area. This event is FREE to attend.

Join us in person at OneEleven for a Career Fair style event, with the same networking and conversations you love at our TechTO events.

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WHEN: October 21, 2024 from 5-7:30pm ET

WHERE: City Hall Chambers @ Toronto City Hall

Celebrate the next batch of companies that are taking careers to the moon! As we announce our 2024 Rocketships List, we are hosting one of our biggest events of the year at City Hall to celebrate the newcomers (and familiar names) who have made the list this year.

Celebrate with the best and brightest in Canadian tech and learn something new with more than 250 technologists at one of Toronto’s coolest venues.

More Details:

WHEN: October 24, 2024 from 6-9pm ET

WHERE: Flex Space @ The TELUS building

TechTO returns to the West Coast to bring the tech community together in real life in Vancouver. Some of the most compelling storytellers and startup leaders will take the stage to share their wisdom including the Founders of KOHO, Kartera, Quandri and more!

More Details:

WHEN: October 29, 2024 from 12-1:30pm ET

WHERE: Virtual

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