WHAT’S NEXT AT TECHTO? 👀

Come travel with us on May 21!

The vertical returns, to bring you all the expert insights, opinions and valuable trends in the travel space. With investors offering unique perspectives, so mentors sharing their important recommendations for building, it’s one you won’t want to miss.

It’s our most stacked Travel line-up yet. Here’s what you can expect:

Alex Baker Managing Partner, Relay Ventures | A leading venture capitalist with deep investments in travel, mobility, and emerging tech.

Janice Sousa Sales Coach, Value & Sales Excellence Team, Deloitte | A sales leader and coach with rich experience in B2B strategy, travel tech, and performance-driven sales.

Chris Houston Founder & CEO, Settled Technologies | A travel-tech entrepreneur transforming group trip planning through AI and automation.

Katie Olsson National Account Manager, Air New Zealand | An airline industry expert with frontline insights into global travel partnerships and customer experience.

Francois Gouelo Co-Founder & CEO, Enso Connect | A proptech and hospitality innovator helping short-term rental hosts deliver frictionless guest experiences.

Whether you’re curious about the tech side of travel, what the future looks like, and how some of the most successful companies are approaching investors — this is for you.

Keep up with all upcoming events TechTO has to offer, including everything we’re doing for Tech Week.

We also have our popular Sales (May 20) and Health (June 9) events returning over the next couple of weeks!

PROFILE 🔍

Today, we feature a company who will be joining us for an upcoming event. Meet Mash, and Jared Nusinoff, Founder and CEO.

Here’s what Jared shared about Mash and how it was built.

What is Mash?

Mash is your technical team’s AI-powered knowledge copilot. Built for B2B revenue teams selling complex or wide-scope products, Mash deploys intelligent agents that instantly answer internal and customer-facing questions—whether they’re about product specs, support issues, documentation, or edge-case use cases. It pulls from your company’s tribal, technical, and customer knowledge, stored across tools and docs, with full data segmentation built-in. In short: Mash helps your go-to-market team know what your best experts know, instantly.

What inspired this idea?

We lived this pain. As founders, we’ve been the sales engineers, the solution architects, the people scrambling to track down product info or explain edge cases. We saw firsthand how much time and revenue gets lost when knowledge is fragmented. When we spoke to dozens of GTM teams at the companies we’re building for, it was clear—this wasn’t just our problem. It’s everyone's.

What did building Mash look like?

Conversations. Lots of them. We started by sitting down with the people we wanted to serve—understanding how they work, what slows them down, and where knowledge bottlenecks happen. Then we built, tested, and repeated. It was messy, real-world iteration. And we started selling as early as possible to pressure-test every assumption.

What advice would you offer to those building today?

Every founder journey is unique, but here’s one universal truth: indecision will kill you. Choose. Move. Learn. Course correct. Waiting for perfect information or consensus is usually just fear in disguise.

What has been the hardest part of your journey so far?

The pivot. We went from a 14-person team to 4. We shelved our original product. And we had to start over—new idea, new direction, from zero. It was brutal. Not just emotionally, but because it affected people who believed in what we were building. Since then, every decision—from cofounders to hires to positioning—has felt high-stakes. And it is. The smallest “yes” or “no” can ripple into everything. The pressure is constant, but so is the learning.

Want to learn more?

Good news! Jared will be speaking at our upcoming Sales Event on May 20 in Toronto. Joining the likes of Evan Lee and Sales legend April Dunford, it’s sure to be an evening of brilliant takeaways and great insights from the sales space.

If you’re in sales, customer success, or a tech leader dealing with knowledge gaps, Mash is building the infrastructure that could change the way your team works—and wins. You also might learn something new from one of today’s Sales innovators.

COMMUNITY 🤝

Explore all our Tech Week events including opportunities to apply to attend some of our more intimate curated content opportunities at TechTO HQ.

Today, we're highlighting our Off The Record Stage we are programming for Toronto Tech Week.

Off The Record Stage: An Exclusive Gathering for Tech Founders

Join us on June 27, 2025, at TechTO HQ (782 King St W, Toronto) for a unique event tailored exclusively for technology founders.

As part of Toronto Tech Week, this morning session offers an intimate setting where seasoned entrepreneurs share candid, behind-the-scenes stories of their journeys—insights not found in press releases or public talks.

Featured Speakers for June 27:

• Ron Spreeuwenberg, is the CEO of Societ, a company redefining how nonprofits leverage technology to expand their reach and effectiveness. By equipping charities with scalable, user-friendly solutions, Ron is helping them boost fundraising efforts and streamline operations in today’s digital-first environment. His track record in growing purpose-driven ventures and applying innovative tech has positioned Societ as a key ally for nonprofits adapting to rapid change.

• Susan Groeneveld, is the founder behind both Sylvester.ai and WS, bringing over two decades of experience at the intersection of AI, marketing, and entrepreneurship. She has co-founded several ventures in agriculture and pet care, including Cat Healthy, which enhances the well-being of cats and their owners. A graduate of the Birthing of Giants Fellowship, she’s passionate about teaming up with visionary leaders to drive meaningful change for animals, people, and the planet.

Why Attend?

This is more than a speaker series; it's a curated experience for tech founders to gain unfiltered insights from peers who have navigated the challenges of scaling successful companies.

Engage in meaningful conversations, learn from real-world experiences, and connect with a community that understands the entrepreneurial journey.

Proudly sponsored by the Schulich School of Business, York University.

INTERESTING READS 📚

• Turning ChatGPT prompts into profitable startup ideas
  

• Vancouver-based Unblocked raises $27.5m Series A
  

• 48 actionable insights by some of the world’s top Entrepreneurs
  

• The evil genius way to steal customers from competitors

MARK YOUR CALENDARS 📆

• Sales Toronto, Tuesday, May 20 at 6:00pm — REGISTER HERE | Apply for the chance to join an exclusive Book Club for April Dunford’s book, Sales Pitch on May 14, ahead of the event — SIGN UP HERE
  

• Travel Toronto, Wednesday, May 21 at 6:00pm — REGISTER HERE
  

• WEB SUMMIT: Vancouver Demo Day + WebSummit Social, Tuesday, May 27 — REGISTER HERE
  

• Health Toronto, Monday, June 9 at 6:00pm — REGISTER HERE
  

• Market Overview Stage | PropTech | Monday, June 23 of Toronto Tech Week — REGISTER HERE
  

Check out our full Tech Week Calendar here

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