April 17, 2023: Forget Everything You Know About Fundraising

What is Sampler?

Sampler is the leading omnichannel product experiences platform, creating personalized relationships between consumers and brands Since 2013, they've worked with consumer packaged goods brands, retailers, publishers, and platforms to create high-impact digital product sampling programs.

Today Sampler is available in 23 countries and has worked with over 1,000 brands across all categories.

*info courtesy of sampler.io

What else should people know about Sampler?

Sampler is the leading platform helping brands like L’Oréal and Nestlé deliver samples online and gather the insight they need to build one-to-one relationships with their consumers.

For the last decade, Marie, with the help of her team, has grown Sampler from the ground up to become the global leader in the product sampling space. Marie started Sampler with a vision to transform the way consumer packaged goods companies distribute their product samples. She worked tirelessly to develop a sampling solution that could help brands of all sizes and categories deliver samples to digitally targeted consumers while gathering valuable consumer data, product feedback, and opt-ins. With nothing more than a mock-up of the technology she envisioned, Marie sold her first client.

Today, Sampler is an award-winning pioneer in the digital sampling space working with over 950 brands in 23 countries including some of the world’s most renowned and beloved names in CPG like L’Oréal, Unilever, and Henkel.

*info courtesy of thebusinessleadership.com

You can learn more about Marie (Sampler's Founder and CEO) at our upcoming TechTO: Retail event on May 24.

More to come on Marie's Founder story in an upcoming newsletter.

Tickets are selling fast - reserve your spot to learn more about her entrepreneurial journey and company story in real life!

Alex and Alex dove deeper into the latest headlines including more on the recovery of the funding market in the most recent episode of Quick Takes:

Quick Takes returns LIVE with a brand new episode on April 20 at 1:00 pm ET/10:00 am PT across the TechTO platforms.

Catch up on past episodes here, and subscribe wherever you listen to your podcasts.

• #ICYMI - Catch up on past newsletters if you hadn't yet subscribed! 

• Canadian Startup news of the week >> 

• Raise News: AutoLeap, a Toronto-based auto repair software startup, raised $30m USD in Series B funding. Advance Venture Partners led the round and was joined by insiders Bain Capital Ventures and Threshold Ventures >> READ MORE

• Raise News: Kepler, a Toronto-based developer of an on-orbit data network, raised $92m USD. IA Ventures led the round and were joined by Costanoa Ventures, Canaan Partners, Tribe Capital, and BDC Capital >> READ MORE

• Growing as a Leader >> LISTEN HERE

• Forget everything you know about fundraising >> WATCH HERE

• *NEW CONTENT DROP* - Listen to the newest episode of our break-out Founders Journey Series. In today's episode, we chat with Mat Goldstein of DealMaker on his journey, lessons learned, and advice for other Founders looking to launch a company >> LISTEN HERE

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Why is this cool? StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. They're looking to add Data Engineers to their data team. This team works on solving complex problems for StackAdapt's digital advertising platform. You'll be working directly with their data scientists, data engineers, Engineering team, and CTO on building pipelines and ad optimization models >> READ MORE

Senior Cloud Administrator, Igloo Software (Canada)

Why is this cool? Igloo is a renowned digital workplace solutions company. As the Senior Cloud Administrator, you will be responsible for creating initiatives to improve the overall stability of the system and provide troubleshooting >> READ MORE 

Lifecycle Marketing Specialist, Flipp (Canada | Remote)

Why is this cool? Flipp is a pre-IPO company on a mission to help shoppers provide for their families by making life more affordable by leveraging technology. In this role, you will develop, deploy and quality assure multichannel marketing campaigns with operational excellence and demonstrate your value by measuring impact against company goals >> APPLY HERE

 *Reply to this email and let us know the jobs you'd like to see

Check out the interesting content, events, and happenings for the community here:

• TechTO Together RETURNS TO MONTREAL: April 25, 2023 >> Hear from the top leaders and innovators from the Montreal tech ecosystem. Ticket includes food and a drink! >> REGISTER HERE 

• TechTO Together is back at OneEleven: May 1, 2023 >> The same TechTO networking, programming (and After Parties) you love >> EARLY BIRD TICKETS ARE AVAILABLE

Want to showcase your company, events, and opportunities to 60,000 subscribers across the Canadian Tech Eco-system? Reach out to [email protected] to learn more!