May 29, 2024: How to win in Sales 📈

It's all about resilience and knowing how to hire


conniving jacqueline white GIF by Unbreakable Kimmy Schmidt

Gif by kimmyschmidt on Giphy

How to: Build a resilient Sales team that wins

As we know, Sales is important - and having resilient sales teams tops that.

In this latest content piece, we review the ins and outs of building a resilient sales team that wins and show you how to build one for your startup that will take you from early stage to giant.

Why is this important?

In this presentation, Nichole Porter, Director of Sales at Relay Financial breaks down the mistakes most sales teams are making and how you can set yourself apart and build a sales team that delivers.

Here are the top points from Nicole Porter's talk on building antifragile sales teams:

  • Background and Experience: Nichole shares her background, including her experience as a first-generation Canadian from a Vietnam War refugee family and her professional journey through companies like Blackberry, Shopify, and now Relay.

  • Definition of Antifragility: Nichole highlights the concept of antifragility, emphasizing that antifragility goes beyond resilience. While resilience resists shocks and remains the same, antifragility benefits from disorder and becomes stronger.

  • Importance in Sales Teams: She stresses the importance of building antifragile sales teams in startups, particularly during challenging times. Antifragile teams not only survive but thrive in the face of adversity.

  • Key Traits for Hiring: Nicole identified critical traits to look for when hiring for antifragility including growth mindset, emotional intelligence, and more,

  • Coaching for Antifragility: Nicole advocates coaching sales teams using Stoic principles such as focusing on controllables, embracing adversity, and much more.

Want more FAQs like this? Check out our YouTube channel or read past editions of the TechTO newsletter to learn more.

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Grow your capital with Humi at TechTO’s Summer Social!

Have you secured your ticket for TechTO’s Summer Social? 👀

Kick-off Collision Week with us at the biggest party of the summer!

This is your chance to network, mingle, and connect with amazing minds in Toronto’s tech scene – and we may even have a special treat for you. 

Tickets are still available - but going FAST!

*this is sponsored content


The Summer season is booked and busy! See what’s coming up for the community and make sure you’re on the list!

🍻 In-Person Insider Social | May 30, 2024 - Join others in the Insider community for a night of drinks and conversation as we pub crawl across Toronto. Please note, this event is for our paying Insider members only. Become an Insider today to attend events like this!

📊 TechTO: Marketing | June 5, 2024 - The marketing event you love returns to OneEleven with more of the leaders in the marketing space you want to hear from. After Party to follow, so there will be lots of opportunities to meet and mingle with your Marketing heroes!

☀️ TechTO: Summer Social Series | June 17, 2024 - Bringing back the best (and biggest) party of the Summer! Kick-off Collision Week with us at The Slip. Food, drinks, and summer vibes are all included in your ticket purchase!
Thanks to Humi and BDC for sponsoring this event!

👫 TechTO: Talent | June 24, 2024 - TechTO: Talent is an interactive (virtual) event to support the tech community. Connect with Canada’s incredible talent pool, explore the job market, learn practical tips, and meet active employers. There’s something for everyone! 

💵 TechTO E-Commerce with Orium | June 26, 2024 - Join us for an exclusive partnership event with Orium, where industry leaders from, BigCommerce, and Stripe come together to explore the future of ecommerce.

Visit our events page to see everything we have coming up for the community! New events are announced every month!


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Recommend your friends, colleagues or even yourself for a potential speaking opportunity at a future TechTO event.

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