Some startups are easier to believe in

35% of the Canadian workforce is providing care to a family member right now. That's 6.1 million people. The annual cost to employers: $1.3 billion in lost productivity.

Most of them are figuring it out alone. Canada's healthcare system relies on this invisible workforce for 80% of elder care. Nobody designed a navigation layer for them. Until now.

Kindly launched nationally two weeks ago. It's a care navigation platform built province by province for how Canadian healthcare actually works. When someone you love needs support, Kindly pairs your family with a licensed expert who builds a personalized care plan with you. Not a chatbot. Not a directory. A real person backed by adaptive AI that makes the coordination faster and smarter over time.

Families using Kindly save over 200 hours a year on care coordination. That's five weeks of your life back.

For employers, it's the benefit nobody talks about but everyone needs. Caregiving shows up at work as stress, burnout, and absenteeism. Kindly built directly around that reality.

Logan Gibson founded Kindly after watching both his parents spend their careers in senior care. He saw the same pattern over and over, families hitting a wall of fragmented systems with no one to call. He cold-messaged Rachel at Simple Ventures after seeing a LinkedIn post about building in B2B2C healthcare. She said he needed to be in Toronto. He wasn't. He followed up a week later anyway.

Within three months, four employer partners were in pilot. Today, Kindly works with Wealthsimple, Skip, Flipp, and Inovia. The team includes 14 licensed care experts across Canada and a CTO who's a three-time founder building AI-first. Family satisfaction is 4.8 out of 5. NPS is above 90.

The next target: 50 employer partners covering 100,000 employees by the end of this year. Kindly is built province by province for Canada's care systems. That's not a feature - it's a moat no US platform can replicate.

His advice for builders: "You have to GTM hack your way to product-market fit. The biggest unlock was building meaningful one-on-one relationships and creating a safe space for honest feedback. That's where the real signal comes from."

Logan's first baby is on the way. His golden retriever is already on the team.

TiEQuest Summit 2026: Building in Canada for the World

If you are building in Canada and thinking globally, this is a room to know.

TiEQuest Summit 2026 is part of our Toronto Tech Week calendar. Expect founders, investors and real conversations.

Super Early Bird tickets are live now, and there is also a TechTO 2-event bundle if you want to pair it with the Summer Social.

Want to get better at fundraising fast? Start here.

This talk is a good reset for founders who think raising is the default. It shows that for some companies, the better move is to stay lean, prove the business, and keep more control.

What’s the value:
You get a clearer way to think about the real question: do you need VC, or do you need traction? It is also packed with useful founder-level advice on unit economics, early GTM, and how to use small amounts of capital well.

This one is for founders who want to understand how investor expectations change as you scale. It gives a much more honest look at what late-stage investors want to see before they say yes.

What’s the value:
It helps founders understand what “ready to raise” really means at the next level. Think ARR, retention, CAC payback, timing, terms, and investor fit. It is especially useful if you want to build now in a way that makes your next round easier later.

This talk helps founders understand a part of the market that many people talk about without fully understanding. It explains what growth equity firms actually do, what they look for, and when they become the right partner.

What’s the value:
It gives founders a better sense of what matters once product-market fit is real. Not just growth. But defensibility, market size, diligence, and scale-readiness. It is a useful watch for founders who want to raise bigger rounds without being naive about what comes with them.

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