September 21, 2023: Top spot in FinTech goes to...

How does one differentiate themselves in the FinTech space? We look to ZayZoon for some inspiration.

What are we talking about?

We’re referring to the recent news about ZayZoon, a FinTech start-up winning the long game.

In the fiercely competitive fintech landscape, start-ups are constantly vying for the top spot. One such start-up that has managed to emerge from the crowd is Calgary-based ZayZoon. Today’s Quick Take dives into the unique strategies and strong fundamentals that have propelled ZayZoon to success.

Why is ZayZoon winning?

ZayZoon provides a unique service of earned wage access, allowing employees of small and medium-sized businesses to access funds for hours they have worked but have not yet been paid for. This niche yet highly competitive space in fintech has seen ZayZoon rise to the top, even as many companies operating in fintech or highly competitive spaces have struggled to announce large funding rounds.

How have they been able to raise?

ZayZoon recently raised $14.5m in equity and $20.0m in debt to scale its business. This significant funding round is a testament to ZayZoon's steady growth and strong unit economics. It's a clear indication that ZayZoon is doing something right.

Have they done something different?

What sets ZayZoon apart is its unique distribution and go-to-market approach.

Unlike many competitors who try to go directly to employees or businesses, ZayZoon partners with payroll providers who then roll out the service to their customers, i.e., small businesses.

While this approach may have initially resulted in slower growth, it appears to be winning the long run game.

ZayZoon's strategy underscores the importance of a solid foundation and strong unit economics, even if it means slower initial growth.

Why is this important for us?

ZayZoon's success story offers valuable insights for the tech community.

It demonstrates that sometimes, the best way to build a company that scales is to spend time building a solid foundation with strong unit economics.

While such companies may initially appear to be losing to competitors focused solely on speed, once they start going, they quickly overcome the competitors and become the market leader.

ZayZoon's journey is a testament to this approach, proving that a well-thought-out strategy and strong fundamentals can indeed win the long game in the competitive world of fintech start-ups.

Reply to this email and let us know your takes, and what you’d like to hear about on a future episode

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