WHAT’S NEW?

For this week’s edition, we take inspiration from a Founder who has created the ultimate playbook for finding (and keeping) customers for your startup or business.

Akshay Maharaj, Co-Founder of Aview International shared insights at a recent TechTO: Together event on his entrepreneurial journey, emphasizing customer-centric strategies, adaptability, and the integration of technology for sustained success in the dynamic field of content management.

Getting your first customer: 3 essentials for success

Key Takeaways from the conversation:

Understanding the Target Market

• Becoming obsessed with the target audience, actively engaging with content creators in their communities.

• Understanding every possible alternative that the target market could consider.

• Consistently validating the market with customers to align products with their needs.

Iterating Quickly Based on Feedback

• Establishing a feedback loop, integrating insights from conversations with content creators into the product development timeline.

• Cultivating a culture of agility, iterating rapidly and remaining flexible based on real customer feedback.

• Making data-driven decisions using Key Performance Indicators (KPIs) to track progress and impact.

Value Relationship Building

• Personalizing interactions by deeply engaging with the content of potential customers and tailoring communications accordingly.

• Prioritizing trust and transparency to differentiate from competitors and build meaningful connections.

• Emphasizing customer retention, ensuring ongoing relationships beyond the initial sale by providing personalized support.

Adaptability and Evolution

• Highlighting the journey of evolving from a basic, seemingly unprofessional website to a successful global content management platform.

• Embracing technological advancements, incorporating AI to enhance product capabilities, especially in the context of Gen AI.

Long-Term Vision Beyond Initial Sales

• The significance of thinking beyond initial sales and focusing on customer retention.

• The commitment to transparent communication and customer support, with the co-founder directly accessible to customers.

AI Integration and Future Direction

• Transitioning from a subtitling focus to a technology-driven approach, heavily integrating AI for dubbing, editing, and cultural adaptation.

• Acknowledging the impact of Gen AI, indicating a strong reliance on AI in product development.

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UPCOMING EVENTS

With new events announced monthly, follow us on social and subscribe to our newsletter to learn about events as they happen.

Check out our full events calendar below and see what we’re doing to bring the community together this year:

Best of TechTO: LIVE from City Hall | March 18, 2024 - Our Best of TechTO series returns to City Hall, offering more of the networking, conversations, inspiration, and after-party you love! Be part of the most exclusive community in Canadian tech. Join us to learn and grow within tech in an environment that makes networking and meeting your goals fun and laid back. It’s also a chance to explore City Hall chambers (who can say they’ve done that?!)

TechTO: Montreal | April 16, 2024 - Uniting the tech community all across Canada, we return to Montreal to bring the local tech scene another edition of the Together Series. Join us at Planned for some networking and insightful conversations over food and drinks! More announcements to come!

TechTO Together @ Rotman | April 24, 2024 - TechTO features in-depth conversations with technology leaders, innovators, and entrepreneurs. Our TechTO: Together series gives access to exclusive venues, speakers, food, and more! Your ticket also gives you access to our After Party!

PARTNER CONTENT

Is your startup looking for global expansion opportunities in Asia? 🌏

This May, DMZ is taking 15 startups to Tokyo to attend a global tech conference and meet with potential customers and partners in the Japanese ecosystem. Get up to $5,000 to cover travel expenses, tap into virtual prep workshops to gain an understanding of the Japanese business landscape, join a 1-week soft landing opportunity in Tokyo for the SusHi Tech Conference, and more!

Apply by March 6.

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