- TechTO Newsletter
- January 16, 2024: If your new years resolution is to save money, you'll want to read this
January 16, 2024: If your new years resolution is to save money, you'll want to read this
Saving money, growing your customers, and navigating the job market. We have your new years resolutions covered 💰
Meet Accrue Savings, another company you should have on your radar for 2024… especially if you want to save money
What is Accrue Savings?
Accrue Savings is a consumer fintech company on a mission to help customers save.
At Accrue, we believe that rewards, points, and incentives shouldn’t only come from paying with credit. Accrue's FDIC-insured wallet helps customers build a balance with their favorite retailers, deepening brand engagement and resulting in faster and more frequent purchases.
What inspired you to take this step?
Inspired by his Canadian upbringing, which was focused on savings, Michael noticed that no one was really helping people save. With Accrue, he is addressing a critical gap in the shopping experience by providing a payment alternative that rewards consumers for saving.
How has it been received by the market?
Accrue was founded based on deep consumer research and the company would have not been started without concrete market validation. This served as a core foundational pillar to help scale the business. Accrue is lucky to be working to solve a problem that is both mission and human-focused; while also having tremendous potential alpha outcomes.
What are you trying to achieve over the next 12 months?
Accrue ubiquity and wide distribution and partnership with some of the largest airlines and merchants in the U.S.
Are you hiring right now?
Accrue is always looking for collaborative, transparent, and committed people to help change the way people buy.
The job market is whack... are we going to see improvement in 2024?
Gif by cbs on Giphy
We are now halfway into January so this prediction has been adjusted based on facts from the start of the year.
Continued Layoffs in Late-Stage and Public Tech Companies: Although not part of our initial forecast, the first two weeks of 2024 have already witnessed significant layoffs in many late-stage and public tech firms. These companies, which had prioritized growth and aggressive hiring from 2020 to 2022, are now streamlining their workforce to enhance profitability.
Evolving Job Market Demands: The demand for AI specialists is at an all-time high, while the required marketing skills are shifting. Interestingly, the demand for product managers appears to be diminishing.
Talent Acquisition Challenges for Fast-Growing Startups: Since November, there has been a noticeable trend of fast-growing early-stage companies struggling to source the talent they need. These companies frequently inquire about potential acquisitions of talent-rich yet struggling startups.
Implications for the Job Market:
Despite the challenging landscape, there is still a strong demand for top-tier talent, potentially making job hunting more accessible than in 2023.
Salary and benefit levels are likely to remain below the peaks of 2021, as the market still has sufficient talent supply to prevent intense competition.
The year 2024 is poised to witness several acqui-hires as companies seek strategic talent acquisition.
We'd love to hear your thoughts on these predictions. Agree or disagree? What might we have missed? Stay tuned for our upcoming insights on the tightening employee landscape, and exit predictions.
Let us know your thoughts by responding to this email! Your input is invaluable as we navigate these exciting times.
We dive more into the job market on the latest episode of Quick Takes
Your SOC 2 Compliance Checklist from Vanta
Are you building a business? Achieving SOC 2 compliance can help you win bigger deals, enter new markets and deepen trust with your customers — but it can also cost you real time and money.
Vanta automates up to 90% of the work for SOC 2 (along with other in-demand frameworks), getting you audit-ready in weeks instead of months. Save up to 400 hours and 85% of associated costs.
Download the free checklist to learn more about the SOC 2 compliance process and the road ahead.
*this is sponsored content
READS & OPPORTUNITIES
An interesting read on Climate Assets
How would you define venture scale? Leave us a comment
Apple might owe you money
The most in-demand tech jobs this year
The surge of deep tech in 2024
Customer growth predictions to keep on your radar
Want to showcase your company, events, and opportunities to 65,000+ subscribers across the Canadian Tech Eco-system? Reach out to [email protected] to learn more