PROFILE

Today’s Startup Profile focuses on New School Foods, a startup that is revolutionizing plant-based seafood.

Overview

Founded in 2020 and based in Toronto, Canada, New School Foods is at the forefront of the plant-based food revolution, focusing specifically on seafood alternatives.

The startup's flagship product is a plant-based salmon filet that replicates wild salmon's appearance, taste, texture, and cooking experience. Through their innovative approach, New School Foods aims to address the growing demand for sustainable and ethical food options without compromising on the sensory experience consumers expect from traditional seafood.

Core Technology

New School Foods has developed a proprietary muscle fiber and scaffolding platform that sets its products apart from other plant-based alternatives. This technology allows the creation of whole-cut seafood that mimics the intricate structure of real fish, including aligned muscle fibers, connective tissues, and fats.

Unlike many competitors who rely on pre-cooked methods, New School Foods utilizes a cold-based production process. This ensures that their products start raw and cook in the same way as conventional seafood, providing a true-to-life cooking experience.

Market Position and Strategy

The startup has strategically positioned itself by targeting the food service industry, launching a chefs-only pilot program in 2023. This initiative allows professional chefs across North America to experiment with the product in real restaurant settings before a broader market release. This focus on quality and authenticity is designed to win over both chefs and consumers who might be skeptical of plant-based alternatives.

Funding and Growth

New School Foods has attracted significant attention from investors, securing $12 million in a seed funding round in February 2023, with contributions from global venture capital firms like Lever VC and Blue Horizon. The funds are being utilized to scale their proprietary platform, expand R&D efforts, and build a state-of-the-art research and production facility in Toronto.

The company continues to grow, with an employee base of 11-50 and ambitions to scale its technology globally.

Future Outlook

With a focus on innovation and sustainability, New School Foods is poised to become a leader in the plant-based seafood market. Their dedication to replicating the authentic seafood experience without the environmental and ethical drawbacks of traditional fishing positions them as a key player in the future of food tech. As they continue to develop and expand, New School Foods is expected to drive significant change in the way we think about and consume seafood.

For more details, you can visit their official website and explore their ongoing innovations in plant-based seafood.

Want to learn more?

Learn from some of the top newsmakers and innovators in tech, including New School Foods Founder and CEO, Chris Bryson, who will be taking the stage at next month’s event.

Our upcoming TechTO: Together on September 17 is bringing together a brand new lineup of the best in tech.

Meet new people, learn how others are building revolutionary products, and see how others defined their journeys and overcame hurdles to get to the finish line.

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