June 5, 2024: The limit does not exist ❌

To creating brand new forms of content that is...


Using your imagination just got easier.

Today we meet ImagineCreate AI, the tool designed to help you generate and share high-quality product images and videos using sophisticated AI tools. If you work in e-commerce, with brands, agencies, or other creators, we may have just saved you a lot of time.

Why is this important?

In this presentation, Founder Fatima Yusuf shares the inspiration behind this idea and why utilizing AI in this realm of sales and business has become critical.

With many years of e-commerce experience behind her, as a Shopify alum, she shared her journey to building this revolutionary platform that has supported users of TikTok, X, Instagram, LinkedIn, Facebook and (of course) Shopify to create captivating content for their products and brand.

She took the stage at a recent TechTO: Together to share more insights with our community.

Here are the top points from Fatima's talk on Marketing with AI and building ImagineCreate:

Background and Education:

  • Fatima shares more about her connection to Rotman and her early years in tech

Professional Experience:

  • She touches on her Shopify experience, leading partnerships, the app ecosystem business, and referral agencies.

  • She goes into detail about the first company she founded and her transition into building ImagineCreate

Current Venture - ImagineCreate AI:

  • Fatima chats about her current venture and emphasizes the importance of integrating AI tools in the creative marketing process and making it affordable.

Lessons and Advice:

  • Choosing an Idea: Focus on areas where you already have knowledge or spend a lot of time.

  • Global Perspective: Experience different markets to gain broader insights and understand diverse problems.

  • Storytelling: Essential for securing funding, attracting employees, and convincing customers. Check out her three-step framework in the video.

  • AI Proficiency: The importance of learning to build with AI, not just using basic queries, as it will be crucial for future opportunities.

Want more FAQs like this? Check out our YouTube channel or read past editions of the TechTO newsletter to learn more.

Reply to this email and let us know what Founder content you want to see from us


Grow your capital at TechTO’s Summer Social! Meet and mingle with investors, founders, startup leaders and recruiters at the biggest party of the summer!

Have you secured your ticket for TechTO’s Summer Social? 👀

Kick-off Collision Week with us at the biggest party of the summer!

This is your chance to network, mingle, and connect with amazing minds in Toronto’s tech scene – and we may even have a special treat for you. 

Tickets are still available - but going FAST! Check out some highlights from one of our past Summer Socials - WATCH HERE

Group deals are also available for you and your teams. Options include 5, 10, 30, and 50 ticket packages. Tech is better together, so bring your teams and partners for an evening of socializing and great summer vibes - contact us at [email protected] to inquire about our group deals and offers.

*this is sponsored content


Join the live session: automate compliance & streamline security reviews

Whether you’re starting or scaling your company’s security program, demonstrating top-notch security practices and establishing trust is more important than ever.

Vanta automates compliance for SOC 2, ISO 27001, and more, saving you time and money — while helping you build customer trust.

And, you can streamline security reviews by automating questionnaires and demonstrating your security posture with a customer-facing Trust Center, all powered by Vanta AI.

*this is sponsored content


Make some time for our upcoming TechTO events (it’s worth it!) See what’s coming up for the community and ensure you’re on the list!

📊 TechTO: Marketing | June 5, 2024 [TONIGHT] - The marketing event you love returns to OneEleven with more of the leaders in the marketing space you want to hear from. After Party to follow, so there will be lots of opportunities to meet and mingle with your Marketing heroes!

☀️ TechTO: Summer Social Series | June 17, 2024 - Bringing back the best (and biggest) party of the Summer! Kick off Collision Week with us at The Slip. Food, drinks, and summer vibes are all included in your ticket purchase!
Thanks to Humi and BDC for sponsoring this event!

👫 TechTO: Talent | June 24, 2024 - TechTO: Talent is an interactive (virtual) event to support the tech community. Connect with Canada’s incredible talent pool, explore the job market, learn practical tips, and meet active employers. There’s something for everyone! 

💵 TechTO E-Commerce | June 26, 2024 - Join us for an exclusive partnership event with Orium, where industry leaders from Composable.com, BigCommerce, and Stripe come together to explore the future of e-commerce.

Visit our events page to see everything we have coming up for the community! New events are announced every month!


Have a unique business or Founder’s journey to share? Come and speak at TechTO!

If you’re building something amazing, making an impact on the tech ecosystem in Canada, or know anyone doing the same - we want to hear from you!

Recommend your friends, colleagues or even yourself for a potential speaking opportunity at a future TechTO event.

It’s your chance to share your story, inspire others, and offer wisdom to many aspiring tech leaders at our in-person events. Our events see thousands join annually to gain inspiration and find direction from founders in the ecosystem.

Interested or know anyone who might be? Reach out to us at [email protected] 


or to participate.