WHAT’S NEW?

Launching a startup is a thrilling venture, and a key component of its success lies in the creation of a robust marketing team. Unlike established corporations, startups often face unique challenges, and assembling a team that understands the intricacies of the entrepreneurial landscape is critical.

In this recent episode, we explore a comprehensive blueprint for building a startup marketing A-Team, from the perspective of Eleni Deacon, VP of Marketing at Relay Financial.

In this presentation, she shows many founders and technologists how you can drive growth, establish brand presence, and adapt to the ever-evolving market dynamics.

We present…

Building a Startup Marketing A-Team

In this chat, Eleni discusses:

• The challenges of building a startup marketing team

• How Relay has aggressively grown the funnel, achieving three times growth in the previous year, making them the fastest-growing SMB neobank in the U.S.

• The importance of hiring and sharing a framework for evaluating potential team members.

• The importance of the ability to connect marketing tactics with the product.

• Data acumen and knowing key performance indicators (KPIs) and being fearless in pursuing and achieving marketing goals.

• Storytelling as a crucial aspect of marketing, both externally to the market and internally to inspire a team.

• How creativity is assessed during the interview process

Catch more conversations on all things marketing for your company or startup at our upcoming TechTO: Marketing event. Google and KFC will be in attendance.

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UPCOMING EVENTS

With new events announced monthly, follow us on social and subscribe to our newsletter to learn about events as they happen.

Check out our full events calendar below and see what we’re doing to bring the community together this year:

TechTO: Marketing | February 26, 2024 - Unlock the power of marketing in the tech sphere at TechTO: Marketing. Dive into a dynamic fusion of strategy, creativity, and innovation as industry pioneers share insights and best practices. It is the place to be to learn more and discover the marketing trends and solutions that will shape our lives for years to come.

Virtual Insiders Social: AMA Session | February 28, 2024 - Join an exclusive Ask Me Anything session with TechTO Co-Founder and investor Alex Norman. It’s a chance to ask him anything about your business goals, gain perspective on the tech ecosystem, and learn how to reach your goals - whatever they may be! Must be a TechTO Insider member to attend - you can register for a membership at the link.

Best of TechTO: LIVE from City Hall | March 18, 2024 - Our Best of TechTO series returns to City Hall, offering more of the networking, conversations, inspiration, and after-party you love! Be part of the most exclusive community in Canadian tech. Join us to learn and grow within tech in an environment that makes networking and meeting your goals fun and laid back. It’s also a chance to explore City Hall chambers (who can say they’ve done that?!)

*JUST ANNOUNCED*

TechTO: Montreal | April 16, 2024 - Uniting the tech community all across Canada, we return to Montreal to bring the local tech scene another edition of the Together Series. Join us at Planned for some networking and insightful conversations over food and drinks! More announcements to come!

TechTO Together @ Rotman | April 24, 2024 - TechTO features in-depth conversations with technology leaders, innovators, and entrepreneurs. Our TechTO: Together series gives access to exclusive venues, speakers, food, and more! Your ticket also gives you access to our After Party!

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