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July 24, 2023: Why feedback is the growth tactic you need for your business

Why customer feedback is key, attend the most exclusive tech event this year, learn about a company helping to enact change for the climate and more

Profile: Grant Lahring and Goodlawyer

What is Goodlawyer?

Goodlawyer is a platform for fast-growing companies that need reliable legal counsel at a better price.

Using our platform allows you to work directly with top Canadian lawyers, cutting out big firm overhead and saving ~50% on everything from sales contracts to Series A rounds.

What was the insight/inspiration that led you to launch it?

My co-founder, Brett Colvin, was a corporate lawyer at Canada's biggest law firm. Despite billing out for $500+/hr (and doing all the work), he was taking home less than 25% of it. The rest went to firm overhead. That, combined with the truly horrifying stories I heard from both clients and lawyers helped me realize there was a big problem worth solving.

How has it been received by the market? Why do you think it has been so well received?

In the last three years, we've helped more than 4,000 growing Canadian companies and completed roughly $5m worth of services. Behind those numbers is a lot of great feedback and an NPS score of 88 (more than 3x the average for legal services).

We're not perfect and we've got a long way to go, but these early signals suggest we're on the right path.

How did you know you were ready to found a company?

I honestly don't know why I chose to get into the startup world, but I've been in it for most of my career. I studied marketing and entrepreneurship in my undergrad and MBA, and I saw what success looked like during my time at Uber and other startup companies. It made me want to take a serious crack at building something HUGE.

How did you meet your founders/know they were the right people to start a company with?

It was pretty random.

I met them at the Harvest Ventures launch event and they told me what they were working on. I told them how I'd build the marketing and sales side. I liked their ambition and felt like I was the missing piece, what they needed for the rubber to hit the road.

What has been the hardest thing on your journey so far?

The largest law firms in Canada have been operating for more than 200 years.

How they do business has become the status quo and Goodlawyer shatters that standard.

While most Canadians understand the issues with that system, there is a strongly entrenched "old guard" that opposes any kind of change in the industry, which presents issues and roadblocks seemingly at random.

What has been the most pleasant surprise?


More than half of our new customers come straight from referrals. It is amazing to have such a supportive user base!

What is your super strength?

I can see both the forest and the trees, switching between very detail-oriented problem-solving and strategic planning easily. This has been crucial to our journey so far.

Who is the unsung hero on the team? Why?

Parker, our CTO, for sure. We've had a heck of a time recruiting good developers and he has operated either solo or with a skeleton team for years. He's solving problems, shipping code, and making sure bugs get squashed ASAP.

What are you trying to achieve over the next 12 months?

Profitability, believe it or not.

We are on the line toward this milestone and I can't wait to hit it, because that's when we'll start throwing gas on the fire again.

What advice do you wish you had been given prior to launching?

"Move fast and break things" is often the worst thing you can do. Fixing things takes time and costs more than money.

In my opinion, a better saying is "Slow is smooth, and smooth is fast"

Who are the Canadian startups you like in your market?

Placeholder - flexible warehouse space to rent on your terms

Clutch - car buying and selling made easy

Helcim - easy and affordable payment solutions with a human touch

SideFX - leaders in Procedural Software

Learn more about Grant and Goodlawyer here

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TechTO Talent: Job of the Day

Why is this cool? Manifest Climate is a leading SaaS (Software as a Service) Climate Risk Planning (CRP) solution built by climate experts to guide companies through climate transformation. With Climate change and the climate crisis on all of our minds, you will play a direct role in the efforts to preserve our planet and help others think more climate-consciously. If you want to channel your passion for climate consciousness into your daily work and embrace a culture of performance, this is the opportunity you’ve been looking for.

*Reply to this email and let us know the jobs you'd like to see

  • An exclusive event (Insiders Only) | August 3, 2023 - learn more about how to get access to a private networking event with TechTO’s Insiders and an exclusive group of leaders

  • TechTO: Together | August 14, 2023 - Another edition of the popular in-person series returns with a fresh new line-up of speakers and brings you more elite leaders to rub shoulders with

  • TechTO: Together | September 11, 2023 - Rub shoulders with impressive leaders like Michael Garrity (FinanceIt) and Andrew Just (Train Fitness), and many others. Learn from the best, get real-time feedback on your ideas, and learn what it takes to build a successful business

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