STARTUP OPPORTUNITIES TO SHINE ⭐️ 

• Calling all early-stage Founders! We’re looking for more Elevator Pitches to showcase as part of our brand new new content series. We ride the elevator 18 floors while you pitch your ideas or business. We then share it with our community of more than 60,000 so your ideas can reach the right people. You in? Reach out to us at [email protected] and book your spot
  
  

• Looking to win AI Contracts with the Canadian Government? Join this upcoming Webinar on April 29 for the full guide to pre-qualification. This webinar is tailored for Canadian tech and AI companies eager to expand into the public sector, as well as for innovative suppliers looking to tap into a rapidly growing market. Register for the webinar here
  
  

• Looking for great activations during Toronto tech week? We have just dropped our full calendar of events, including all programmed talks taking place at our TechTO HQ. Access the full calendar here and reserve a spot for you and your team before it fills up!

BUILDERS PERSPECTIVE 🔨 

In this section, we highlight the key perspectives and breakdown the important headlines through the eyes of some of today’s top leaders and change-makers in the tech space.

For today’s piece, we are focusing on Language/Market fit and how to make your customers feel even more understood.

In the article "Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their Minds," Matt Lerner, co-founder and CEO at Startup Core Strengths, emphasizes the critical importance of aligning your startup's messaging with the specific goals and struggles of your target customers.

He argues that achieving language/market fit—using the exact words that resonate with your audience—can significantly improve conversion rates and overall business success.

Some Key Takeaways for Founders:

• Prioritize Language/Market Fit Early: Before focusing on product/market fit, ensure your messaging clearly communicates the value of your product in terms that your customers use and understand.

• Understand Customer Goals and Struggles: Conduct interviews with recent users to uncover the specific problems they're trying to solve and the language they use to describe them.

• Craft Resonant Messaging: Use the insights from customer interviews to create headlines and descriptions that directly address their needs and desires, avoiding vague marketing jargon.

• Test and Iterate Quickly: Validate your messaging through rapid testing, such as A/B testing different headlines, to see what resonates best with your audience.

• Recognize the Impact: Achieving language/market fit can lead to significant improvements in conversion rates, making other aspects of growth, such as marketing and sales, more effective.

By focusing on language/market fit, founders can create a strong foundation for their startup's growth, ensuring that their product's value is immediately clear to potential customers.

NEXT BIG GIGS 💼 

Find your next “big gig” in tech — in this section we’re featuring a short-list of interesting job opportunities from our brand new job board. See you jobs we’re highlighting today:

• Super.com is currently hiring for 12 roles across North America
  
  

• Borrowell, a company helping Canadians take control of their financial futures by building world-class Fintech tools is hiring a Remote Senior Product Manager 
  
  

• Want to help execute office management and planning for one of the top funds in Canada? Koru is hiring an EA/Office Manager to take the lead for their Toronto Office
  
  

• Help transform the way teams work together across Canada, the US, and Europe. Join Missive as a Remote Senior Ruby Developer today

Have a job you want to share? Currently looking to find your next gig? Check out the full list of jobs we curated just for you on our job board

MARK YOUR CALENDARS 📆 

Check out everything coming up for the TechTO community:

• F*ckUp Nights, Thursday, April 17 at 6pm — Discounted Ticket for the TechTO Community Here

• Commerce Toronto, Wednesday, April 23 at 6 pm — Details and Tickets Here

• Peerscale Quarterly Dinner, Thursday, April 24 — Learn More Here

• Together Toronto, Monday, May 5 at 6pm — Details and Tickets Here

• TechTO Sales, Tuesday, May 20 at 6pm — Details and Tickets Here

• Travel Toronto, Wednesday, May 21 at 6pm — Details and Tickets Here

YOUR PERSONAL BOARD OF ADVISORS ARE WAITING

Unlock Peer-Led Growth with Peerscale by TechTO

Peerscale is an exclusive, peer-driven community designed for CEOs, CTOs, and COOs of tech companies generating $2M+ in revenue or funding. As part of TechTO, Peerscale offers a confidential space to tackle strategic challenges, accelerate growth, and connect with like-minded leaders.

Key Benefits:

• Small peer advisory groups for tailored insights

• High-level Power Sessions and exclusive networking dinners

• Annual retreats focused on strategic planning

• Access to a network of over 100 growth-stage companies

Join a community where 80% of members are founders, and companies have collectively achieved over $4B in exits. Apply in under 3 minutes and start scaling smarter.

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