- TechTO Newsletter
- Posts
- June 12, 2024: Film, TV, Commercials and Branding will never be the same 🎬
June 12, 2024: Film, TV, Commercials and Branding will never be the same 🎬
Check out an impressive demo that even Patrick Mahomes is loving...
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/22db345f-7a84-4e16-8f22-65cfd7080302/Screenshot_2024-01-02_at_3.19.24_PM.png?t=1704227374)
NEW RELEASE
![X Factor Reaction GIF by X Factor Global](https://media1.giphy.com/media/SV0abytLe6nstZCvLY/giphy.gif?cid=2450ec30clsqb1l24fl1n6x5qzh6frzg3rc77xdnuqd9i6he&ep=v1_gifs_search&rid=giphy.gif&ct=g)
Gif by xfactorglobal on Giphy
Even Patrick Mahomes is getting behind this tech (not how you might think though).
Today we meet LipDub AI, a development of MARZ (Monsters, Aliens, Robots and Zombies) which is doing incredibly innovative things for the film, commercial, branding and television industry.
Why is this important?
In this presentation, Founder and COO Matt Panousis gave us an exclusive demo and insights into the innovative work that LipDub has done so far. Including commercials for Subway and even a few notable television series, you’ll see why AI is slowly getting integrated into every industry in today’s world.
We think it’s not only important to share the innovations that seem to be popping up at a rapid pace, but showcase how platforms like this continue to be helping humans evolve their work in ways they could have never predicted.
Here are the top points from Matt's talk on the idea, evolution and development of this unique product.
Company Background and Shift in Focus:
Initially a visual effects (VFX) company working on major projects (Marvel, Netflix).
In 2019, they explored automating VFX using AI to differentiate their business.
AI Product Development:
Developed a beautification tool for celebrities to enhance their appearances.
Inspiration for LipDub AI:
Inspired by the mismatched lip-syncing in dubbed shows (e.g., "Squid Game").
Created a product to synchronize lip movements with dubbed audio.
Key Benefits for Advertisers and Production Companies:
Better localization of ads, more cost-effective than reshoots.
More engaging than subtitles or traditional dubs.
Localization: Example ads where original English ads were dubbed into multiple languages.
Extending Video Shelf Life: Minor tweaks to high-cost production videos without reshooting (examples with David Beckham and State Farm).
Performance Marketing: Generating multiple iterations of a single video asset for large-scale use.
Interesting Technology Details
Fully automated process that syncs new audio with lip movements.
Software regenerates facial movements from the eyes down.
Want more FAQs like this? Check out our YouTube channel or read past editions of the TechTO newsletter to learn more.
Reply to this email and let us know what Founder content you want to see from us
PARTNER CONTENT
Grow your capital at TechTO’s Summer Social! Meet and mingle with investors, founders, startup leaders and recruiters at the biggest party of the summer!
Have you secured your ticket for TechTO’s Summer Social? 👀
Kick-off Collision Week with us at the biggest party of the summer!
This is your chance to network, mingle, and connect with amazing minds in Toronto’s tech scene – and we may even have a special treat for you.
Tickets are still available - but going FAST! Check out some highlights from one of our past Summer Socials - WATCH HERE
Group deals are also available for you and your teams. Options include 5, 10, 30, and 50 ticket packages. Tech is better together, so bring your teams and partners for an evening of socializing and great summer vibes - contact us at [email protected] to inquire about our group deals and offers.
*this is sponsored content
UPCOMING EVENTS
Make some time for our upcoming TechTO events (it’s worth it!) See what’s coming up for the community and ensure you’re on the list!
🛠️ Build & Tell | June 17, 2024 from 11am - 4pm ET - Brought to you by TechTO, Spellbook, Voiceflow, and N49P, we’re helping builders who want to build and partnering with some of the top organizations to make it happen. Apply to participate at the link. More details to be announced in the coming days!
☀️ TechTO: Summer Social Series | June 17, 2024 - Bringing back the best (and biggest) party of the Summer! Kick off Collision Week with us at The Slip along with some of today’s top Founders, Investors and Tech Leaders. Food, drinks, and summer vibes are all included in your ticket purchase! Weather is also looking amazing!
Thanks to Humi and BDC for sponsoring this event!
👫 TechTO: Talent | June 24, 2024 - TechTO: Talent is an interactive (virtual) event to support the tech community. Connect with Canada’s incredible talent pool, explore the job market, learn practical tips, and meet active employers. There’s something for everyone!
💵 TechTO E-Commerce | June 26, 2024 - Join us for an exclusive partnership event with Orium, where industry leaders from Composable.com, BigCommerce, and Stripe come together to explore the future of e-commerce.
🤖 TechTO: AI | July 22, 2024 - Get ready for the next exciting event - TechTO: AI. This event dives deep into the world of artificial intelligence, featuring cutting-edge insights and innovative applications. Bundle also available for our July and August events. New location and new speakers to bring you a whole new experience!
👏 TechTO: Together | August 12, 2024 - TechTO features in-depth conversations with technology leaders, innovators, and entrepreneurs. Our TechTO: Together series gives access to exclusive venues, speakers, food, and more! New location and new speakers to bring you a whole new experience!
Visit our events page to see everything we have coming up for the community! New events are announced every month!
SPEAK AT TECHTO
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6ad01946-ac59-4136-bf7e-0a70a2430b4e/Screenshot_2024-05-07_at_10.21.12_AM.png?t=1715799056)
Have a unique business or Founder’s journey to share? Come and speak at TechTO!
If you’re building something amazing, making an impact on the tech ecosystem in Canada, or know anyone doing the same - we want to hear from you!
Recommend your friends, colleagues or even yourself for a potential speaking opportunity at a future TechTO event.
It’s your chance to share your story, inspire others, and offer wisdom to many aspiring tech leaders at our in-person events. Our events see thousands join annually to gain inspiration and find direction from founders in the ecosystem.
Interested or know anyone who might be? Reach out to us at [email protected]
Reply