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INTRODUCING: THE ELEVATOR PITCH SERIES

The newest addition to our content, we visit the NextCanada offices and get pitched by their top startups as we ride the elevator 18 floors. A literal Elevator Pitch.

In today’s first episode, we meet Anderson Petergeorge, Founder of Quanto.

Curious to learn more about what they do? Check out his full pitch.

Want to pitch us next? Reach out to us at [email protected] and we’ll make it happen!

Stay tuned for new episodes of our Elevator pitch series in 2025. We will be dropping them across social and in our Thursday newsletter!

COMPANY PROFILE

Today, we spotlight a Canadian startup we’ve been reading great things about. If they’re not already on your radar, they definitely should be.

Meet Fullscript.

What is Fullscript?

Fullscript is a health technology platform that transforms how integrative medicine practitioners prescribe and manage patient care. Headquartered in Ottawa, Canada, Fullscript bridges the gap between healthcare providers, patients, and high-quality supplements, emphasizing personalized care and wellness-focused outcomes.

Founded in 2011, Fullscript has grown into a leading force in the integrative health space, serving over 70,000 healthcare professionals and millions of patients globally. The platform integrates seamlessly with electronic health records (EHRs) and clinic workflows, enabling practitioners to recommend and dispense supplements while tracking patient adherence and outcomes.

Why Are We Choosing to Highlight Fullscript?

There are a few key factors worth noting regarding their growth, reach and impacts on the healthcare industry.

• Global Reach: Its impressive expansion in its sector is worth noting, as it serves practitioners and patients across North America.

• Innovative Partnerships: Collaborations with EHR providers, supplement manufacturers, and educational institutions to enhance service offerings.

• Funding Success: They raised a significant round of funding in 2021, and are backed by significant venture capital investments that fuel technological innovation and market expansion.

Why Fullscript Matters to Canadian Tech Founders

1. Health Tech Market Opportunities
   Fullscript operates in the rapidly growing integrative medicine and wellness market. Its success underscores the untapped potential of health tech platforms that prioritize personalized care.

2. Global Scalability from a Canadian Base
   The startup has demonstrated how a Canadian tech company can achieve international scale while maintaining operational roots in Canada.

3. Tech-Driven Efficiency
   The emphasis on seamless integrations and user experience shows the value of investing in strong development practices.

4. Impact-Oriented Innovation
   Fullscript’s patient-focused approach highlights the competitive edge of building technology that aligns with broader societal trends, like preventative healthcare.

5. Sustainable Business Model
   Fullscript’s recurring revenue from practitioner subscriptions and supplement sales exemplifies a balanced and resilient business model.

Key Takeaways for Founders

1. Invest in Integration: Fullscript’s success is a testament to how integration with existing systems like EHRs can simplify adoption and create value for users.

2. Leverage Niches: By focusing on integrative medicine, Fullscript found a niche underserved by traditional healthcare platforms.

3. Prioritize Education: Building trust through patient education materials has cemented Fullscript’s reputation as a reliable partner in healthcare.

4. Think Globally, Act Locally: By establishing a strong foothold in Canada, Fullscript effectively scaled its operations across North America.

5. Commit to Quality: Maintaining high standards in product curation has been essential for Fullscript to earn trust in a regulated space like healthcare.

Fullscript’s innovative approach to integrative health offers a blueprint for Canadian tech founders looking to build scalable, impactful, and user-centric platforms. Its success highlights the power of identifying a niche, investing in quality, and creating value for both professionals and end-users.

Have other companies in mind we should feature? Reach out at [email protected] and share yours

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